Students in Mrs. Clements’ 6th grade Gifted and Talented class worked together to create ad campaigns centered around a product of their choice. Students were organized into groups (“agencies”) that were responsible for creating an ad designed to sell their product. Students had to work together and effectively communicate key components of their product with a larger audience. In their groups, students created TV commercials, radio commercials, and billboards that highlighted their product. Once the products were created they had to share them in a professional and informative presentation.
This lesson allowed a wonderful opportunity for students to engage in a lesson that they could easily transfer into a “real world” context. Before creating their own campaigns, students used the internet to research PR firms, listen to adds, and generate ideas based on their findings. Technology enabled students to create multimedia products that were very professional. Students were engaged and excited about the unit.
Because students starred in their television commercials we will not be able to post them here, but can share some of their radio ad’s. We hope you enjoy!
“The Ultima Show” (Radio Ad)
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“Groovy Gum” Bubblegum (Radio Ad)
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